Omar Shahine on “End to End Experience”

Omar Shahine:

What some people fail to understand is that there is a fundamental difference between Apple and Microsoft. Apple creates the hardware for their end users. They start with an end to end scenario. That is, they come up with a compelling idea, and they design the solution. From the Apple Store to the experience at home opening the item, taking it out of its packaging, and installing the software then using the device is a well orchestrated series of events. Apple has spent months if not years thinking about how to perfect this experience. No other company does this in the consumer space, and it’s not possible unless you own everything in the scenario. In this case Apple owns the store, the hardware, the music store, the software to connect to the device, the software to download from the store, and the relationship with all the record labels who provide the media. This is incredibly powerful when you are trying to solve specific scenarios, and when it comes to things people have always been incredibly passionate about (music) it matters.

Right on target. Does this way of approaching the “End to End Experience” translate well into other spaces than consumers?

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